Neato Says Cat-Driven Robot Vacs Are Obsolete

NEWARK, CA—FEB 6, 2017—In response to GoDaddy’s big Super Bowl commercial that features cats driving vacuums, Neato Robotics® released a new video for their revolutionary robot vacuum that does not require a cat to drive it. The self-driving Neato Botvac robot vacuum uses sophisticated laser mapping and navigation technology to methodically clean while maneuvering itself around furniture, objects, stairways, and corners. All without needing a cat to sit on top to steer.

Neato robots have been fully self-navigating since their launch in 2010 and Neato has continued innovating ever since, with our iconic D-shaped design, Wi-Fi connectivity, SmartWatch compatibility, and more recently Amazon Alexa and Chatbot for Facebook and Messenger interfaces. This power and sophistication not only upgrades the lives of cats, but also the lives of people who appreciate clean floors.

“Neato Botvac Connected is a cutting edge product that is literally light years ahead of any other robot vacuum,” said Nancy Nunziati, Neato’s VP of Marketing. “We create robots smart enough to drive and navigate with far more precision and intelligence than any household cat. Cat-driven vacuums? So five years ago.”

About Neato Robotics

Neato Robotics designs robots for the home to improve people’s lives, allowing them to spend less time doing household chores and more time on the things they love.  (Like their furry friends.) Neato drives innovation with intelligent laser navigation, smart home connectivity, and superior cleaning technologies. For more information, visit:

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Media Contact:
Aparna Aswani
Director of Global Communications

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