Neato Robotics, Inc. Privacy Policy

This Privacy Policy explains how we, Neato Robotics, Inc., obtain and use anonymous and personal information about you and your use of your NEATO™ robot. This policy applies to our websites, including (the “Site”), to your My Neato account (where you can register your NEATO robots with us) or your developer My Neato account (where you can register to become a third- party Neato software developer) and to the software applications, including the NEATO™ app (the “App”), which provide support for your robots (collectively, our “Services”). Neato Robotics, Inc., is based in California, and is the data controller and is the responsible entity for data processing. You may contact us at [email protected], and

Neato Robotics, Inc., 8100 Jarvis Avenue, Newark, California, USA 94560


We collect and use information about you, our Service users, in several ways. We receive information directly from you when you create a My Neato account or send us email. We also collect information electronically when you browse our Site or use our App. There are two types of information – anonymous and personal. Anonymous information is information that cannot be used to identify you, such as which browser you use. Personal information is any information that can be used to identify you individually, such as your name, address, or email address. You may be asked to provide personal information anytime you are in contact with us. We may share your personal information with our business affiliates, as described in detail below. We and our service providers may combine your personal information with other information to provide and improve our products, Services, and advertising. You are not required to provide any personal information that we request, but if you choose not to do so, in many cases we will not be able to provide you with our Services or respond to questions you might have. If you register AND connect your robot via Wi-Fi using our App, Neato collects location information, cleaning schedule and other product usage information, and this information is stored by the Neato cloud servers.

Information Collection, Use and Opting Out

The types of information that you provide actively and that we collect electronically all depend on your level of engagement with the Neato Services. The higher the level of your engagement, the more information we need to serve you. Currently there are four levels of engagement: Site Visitor (you browse the Site but do not register), Registered Potential Owner of a NEATO robot, Registered Owner, and App user. We have organized the explanation of our information collection and use practices, and your opportunities to opt out, from the lowest level of engagement to the highest.

Level 1: Site Visitor

What We Collect. We collect and store the following anonymous information about Site Visitors for the following purposes. This information is stored on servers in the U.S. If you do not want us to collect and store this information, you should not use our Site.

IP Address To infer which country you are in when you visit our Site, to measure unique visits, and balance loads on our servers
Operating system iOS, Android Site optimization
Browser Safari Site optimization
Date and time of visit August 1, 2016, 6am Load balancing
Internet address of the website from which you linked to our Site How well our search engine keywords and ads are working
Site pages you visit How people are using our Site
How long you spend on each page 8 seconds How useful this page is to you

Cookies. Like most other websites, we and our website service providers use “cookies” to store information on your computer. A cookie is a small file containing a string of characters that is sent by a web server to your computer when you visit a website with that cookie’s tracker on it. Cookies help us to identify and track users as they travel through our Site. In addition, when you use the same browser to visit the Site again, or you visit another website that has the same tracker on it, the cookie allows that tracker to recognize your computer. Cookies may store user language preferences and location information. You can set your browser to refuse all cookies or to indicate when a cookie is being set. However, some Site features may not function properly without cookies. Most browsers accept cookies automatically but allow you to disable them. We recommend that you leave cookies enabled so that we can offer you the best experience on our Site.

First-Party Cookies. First-Party cookies are cookies set by us when you visit our Site. Our cookies store information about your location and language. These cookies cannot be blocked. If you do not wish to receive them, do not use our Site. Details are here: [LINK]

Third-Party Cookies Generally. Third-Party cookies are cookies set by other companies that we work with, or their affiliates. We do not have control over these cookies. For more information about each of these third party cookies, including information about how to opt-out: [LINK]

Third-Party Cookies for Web Site Use Analysis. We use third parties such as Google to help us analyze how people are using our Site. We use the Google Analytics service to provide us with anonymous information about our Site Visitors; this service uses a cookie that can be recognized by Google or its affiliate DoubleClick when you visit other websites. Google Analytics provides us with your language, browser, country, type of device (computer, tablet, mobile phone), and location information. To opt out of Google Analytics for display advertising or to customize Google display network ads, you can visit the Google Ads Settings page. To opt out of the DoubleClick cookie, you can install the DoubleClick opt out extension on your browser.

Third-Party Cookies Used to Target Ads to You When You are on Other Websites. We work with other companies who use their cookies to target Neato Robotics ads to you on other websites. For example, when Neato is working with an ad network, the ad network cookie will record that you visited our Site, and then the ad network may serve vacuum-related ads to you when you visit other websites. This is called online behavioral advertising, because you receive ads based on your online behavior. Similarly, our Site sets cookies on your browser that are read when you visit Facebook, so that during your visits to the Facebook website you might receive Neato Robotics advertising based on the pages you visited on our Site. This is called retargeting.

Device Identifiers. When you use a mobile device such as a tablet or cell phone to use our Site, we may assign or access one or more tokens or "Device Identifiers." Device Identifiers are small data files associated with your mobile device that uniquely identify your mobile device to us. A Device Identifier may deliver information to us or a third party partner about how you browse and use our Site and may help us or others provide reports or personalized ads. Some Site features may not function properly if use or availability of Device Identifiers is impaired or disabled.

Opting Out Generally. We do not have access to, nor does this Privacy Policy govern, the use of cookies or other tracking technologies that may be placed on your computer, mobile phone, or other device by non-affiliated third-party ad technology, ad servers, ad networks or any other non-affiliated third parties. If you would like to learn more about behavioral advertising or to opt out of having this information used by companies that are part of the Network Advertising Initiative to deliver targeted ads, please visit Many of the same companies are members of the Self-Regulatory Program for Online Behavioral Advertising. You can learn more and opt out of receiving targeted ads from them at If you are in the EU, visit Choices you make are both browser and device-specific. This means that if you opt out when using Safari on your computer at work, you will not be opted out on Chrome or on your home computer. Please note that when you opt out of an ad network, you may receive an "opt-out" cookie so that the network will know not to assign you new cookies in the future. You will continue to receive ads from that network, but not behaviorally targeted ads. If you erase your browser's cookies, you may need to perform this process again.

Deleting cookies. To manage or delete browser cookies, please see your browser's privacy settings

Flash Cookies. We currently do not use flash cookies, but we may in the future. To manage or delete Flash cookies, please use the Adobe Flash Player Settings Manager here: Website Storage Settings panel

o Not Track. Some browsers have a ‘do not track’ feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.

Level 2: Account Holder

When you create a My Neato account, we ask you to provide your email address and to create a password. Similarly, when you send us a question, we require an address or phone number so that we can send you a response.

We may use cookies to remember your sign-in credentials so you don’t have to enter those credentials each time you log in to your My Neato account.

When you create a My Neato account, you are signing up to receive email from us about software updates, customer surveys, and product research. You will also have the option to sign up to receive email about new NEATO products and other Neato news and offers.

Similarly, when you create a My Neato account as a developer, we ask you to provide your email address and to create a password; you are signing up to receive email from us about software updates, customer surveys, and product research; and you will also have the option to sign up to receive email about new NEATO products and other Neato news and offers. Additionally, you also get access to our developer website and developer Software Development Kits (“SDKs”), subject to our developer terms of service.

Level 3: Registered Robot Owner

Robot Owners may register their NEATO robots in their My Neato account. At registration, we ask for robot type, serial number, purchase date, and, optionally, purchase receipt. We may also ask for other information in surveys to assist us with new product development by asking questions about how you like your NEATO robot or how you use it. You do not have to participate in these surveys.

Level 4: Connected App User

If you use the NEATO app to manage your NEATO robot, the information below will be stored in our cloud servers. We use industry-standard methods to keep this information safe and secure while it is transmitted over your home network and through the Internet to our servers.

Location (country) United Kingdom To route you to the right customer support agent and to help you find where you can purchase accessories that will keep your robot running at peak performance
Cleaning information and statistics

Total area cleaned, total cleaning time, total charging time, average cleaning time

Day-by-Day History –start/end time, cleaning mode, status: successful, error, scheduled start or app start, area cleaned, cleaning time, charging time, cleaning mode

To provide you with information about your historical cleaning runs to see trends and figure out how to fix any issues your robot is having; to gather statistics on use of current features to impact future enhancements.

Our robots do not transmit this information to Neato unless you register your robot online and connect to Wi-Fi. You can use NEATO Wi-Fi-enabled robots without connecting by turning off the Wi-Fi or deleting the NEATO app or never connecting your NEATO robot. In this case, you will not have access to all features and the robot will not transmit this data.

Cleaning schedule Every Monday and Thursday at 10 am To do scheduled cleanings

Information Sharing

We will not disclose your personal information to third parties for their own independent marketing or business purposes without your consent. We do not rent or sell our customer lists. However,

  • We share your personal information with strategic service provider partners that work with us to provide our products and services, for example, our customer service agents. These service providers are restricted from sharing your information for any other purpose other than working on behalf of Neato Robotics.
  • We will also share personal information if you have given us permission to do so.
  • We will share your personal information if required by law to do so, including in response to legal processes, such as a court order or subpoena, or to comply with other federal, state, or local laws.

We may disclose statistical information to third parties in aggregate form without revealing any personal details about our users (for example, 45% of our Registered Robot Owners own two or more robots).

Opting Out of Email

If you wish to opt out of being receiving email from us or our agents about our products and services, you may either do so at the time you provide us your contact details, or at any time by:

Using the unsubscribe option included in all our promotional email correspondence, or

Email us at [email protected] stating that you do not wish to receive such communications.

Linked Websites

As a service to you, we may provide links to websites operated and controlled by third parties. Please be advised that the practices described in this Privacy Policy do not apply to information gathered through these other websites and that we are not responsible for the privacy policies, practices or content of these other websites. We encourage you to be aware of when you leave this Site and to review the privacy policies of all websites you visit.

California Do-Not-Track disclosure requirements

We are committed to providing you with meaningful choices about the information collected on our Site, and that is why we provide the opt-out links above. However, we do not recognize or respond to browser-initiated Do Not Track signals, because the Internet industry is still working on uniform Do Not Track standards.


We do not knowingly collect any personal information from anyone under the age of eighteen (18) without parental consent, unless permitted by law. If we learn that a person under the age of eighteen (18) has provided us with personal information, we will delete it in accordance with applicable law.

Business Transitions

Upon the sale or transfer of the Neato Robotics, Inc., and/or all or part of its assets, your personal information may be among the items sold or transferred. We will request that any such purchaser treat your information according to the privacy policy in place when your information was collected.

Security Measures

Neato has put in place reasonable physical and technical measures to safeguard the information we collect about you. However, please note that although we take reasonable steps to protect your information, no website or computer system or wireless connection is completely secure.

International Customers

Your information may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we process it in the United States. Your submission of information represents your agreement to such processing.

Deleting Your Personal Information

If you wish to delete or modify any personal information we hold about you, you may contact us at [email protected] or [email protected], or

Neato Robotics, Inc., 8100 Jarvis Avenue, Newark, California, USA 94560

Your California Privacy Rights

California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an email to [email protected].

Changes to this Privacy Policy

Neato Robotics reserves the right to change this Privacy Policy at any time to reflect changes in the law, our information collection and use practices, the features of our Services, or advances in technology. Please check this page periodically for changes. Your continued use of the Site following the posting of changes will mean you accept those changes.

Last Updated: September 1, 2016