Neato Robotics Appoints Warren Flick as CEO

Mountain View, Calif., May 26, 2011 – Neato Robotics™ today announced the appointment of Warren Flick as its new President and Chief Executive Officer. Flick, a seasoned executive with extensive retail industry experience, will succeed Max Safai, who is leaving the organization to pursue other opportunities.

“We’re pleased to welcome Warren Flick as our new CEO during a time of growth for the company and expansion of the Neato Robotics’ brand into new markets,” said Giacomo Marini, Chairman, Neato Robotics. “Warren has spent his working life in the retail industry and is a proven leader in the global retail sector. His channel relationships, operational expertise and strong leadership skills will help boost Neato from a successful Silicon Valley start-up into a worldwide leader in the budding consumer robotics sector.”

Flick was most recently Principal of Seminal Advisors, Inc., a consulting company specializing in retail enterprises and consumer merchandise brands worldwide.  Prior to founding Seminal Advisors, he led major retail operations in the United States, Mexico and Australia, including restructuring and turnarounds. Flick was most recently a Managing Director of Coles Myer, Ltd in Australia, and President of Kmart in Troy, MI.  Previously he held executive positions with Sears, including Chairman and CEO of Sears de Mexico and a Group Vice President of Sears Roebuck.

“Robotic vacuums are on a trajectory to become a major worldwide consumer electronics category and I’m excited to be part of this outstanding company,” said Warren Flick, President and CEO of Neato Robotics. “Neato has earned recognition for its breakthrough robotic innovation, and this year we intend to build on these core strengths and set our global growth strategy into motion.”


About Neato Robotics

Based in Silicon Valley, Neato Robotics, Inc. was founded on the idea that it’s possible to create robots that are smart enough to perform household chores as intelligently and efficiently as a human. The company is dedicated to improving consumers’ lives, allowing them to spend less time cleaning and more time with their families and friends. The team of Neato engineers has squeezed innovation from commodity computing products – creating a smarter, more powerful robot vacuum cleaner than any previously seen on the market. For more information, please visit

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